everything about me is about you.
when i work with you, i love your brand. your vision. your story.
i dedicate all my expertise, creativity, and energy to it.
which is why i carefully choose what i fall in love with.
for over fifteen years, it was apple.
as lead creative director, i oversaw the brand in germany, led european initiatives, directed 75+ product launches, and helped recalibrate the global brand strategy.
before apple, i worked on brands like mercedes-benz, deutsche telekom, loewe, smart, and others, bringing the same unique approach:
blending creative expertise, brand experience, and strategic thinking.
to help brands connect with people.
because when i fall in love with a brand,
i make sure others do too.everything you do is brand communication.
every product you create. every word you use. every detail, everywhere.
each is a piece of the puzzle that shapes how people see your brand.
that’s why having a clear brand vision and strategy is essential.
so that everything you do is coherent and reinforces the story you want to tell.
because a unified narrative that resonates with people unlocks a brand’s greatest asset:
trust and a sense of belonging—the ultimate drivers of engagement and growth.
so, brand strategy is not just part of business strategy,
brand strategy is business strategy.
i love working with people who share the same values, principles, and ideas.
because when people align, everything is possible.
from crafting brand strategy & positioning to bringing it alive through storytelling, creative direction, and campaign development.
from helping brands speak globally through transcreation to social ideas people talk about.
from transforming data into meaningful, soulful brand activities to launching products.
from empowering nonprofits to elevating the world’s leading brands.
nothing is too small or too ambitious to become something extraordinary.
so, if you’re looking to create something impactful and exceptional, maybe let’s start with a simple hello.